We are making a dramatic change to the Philip Pelusi Referral Program. This will be a great opportunity for us to really stimulate New Referrals within the company. This program worked with incredible success when opening the New Block/Northway Salon location. It is still working great for them as of today. We have decided to role it out across all salons.
Here is how the program works:
- The Referring (existing) Guest gets a $25 Credit to their account for each New Guest they refer who receives a service in our salon
- New Guests receives 20% off their first visit
New Referral Program Instructions:
- Card must be given to Salon Staff by New Guest at their first Visit.
- Cards need to be returned to office with paperwork.
- All Referrals will be checked for authenticity.
- We are not to prompt a New Guests about being Referred by an Existing Guest. These need to be legitimate Referred Guests.
- We have changed the procedure so that when you mark the Referring Guest in the New Guest’s file, the Referring Guest will automatically receive $25 in credit for use on a future visit.
- When that Referring Guest comes in, we need to “Thank” them for sending us a New Guest and let them know they will receive $25 off today’s visit.
- We also want to let them know they can continue to receive these $25 credits anytime they refer additional Guests in the future that are serviced in our salon.
I hope you view this tool as another way to help you build your Guest following.
As always, if you have any questions please don’t hesitate to reach out to me.