by Nikki ~ Product Education Director

There are a few unlikely alliances for Fall 2025 style and product innovation trends.  Hair trends are at opposite ends of the style spectrum, ranging from dramatically coiffed to understated and undone.  While ingredient technology and consumer demand for multifunctional, time saving products make for a perfect pairing.

This season, styling becomes the focus with precision crafted updo’s starring opposite low maintenance relaxed waves.  Then there’s the battle of the parts.  Short boxed bobs with side parts compete with long sleek styled hair with center parts.  But the partnership between polar opposite hairstyling and analogous product trends make for some off the charts amazing looking hair.

Competing with this season’s wavier texture trends is a reincarnation of “Cher hair” from the 70’s but with an even crisper, shinier finish.  Hair is first blown out smooth then flat ironed pin straight starting close to the head to produce a zero volume look.  So this look is worn close to the head with heat protection required during both of these styling phases.

So we are recommending our recently reformulated multi-task wonder P2 by Philip Pelusi BrilliantHair Smart Styling Treatment.  It should be first applied to clean conditioned damp hair prior to blow-drying and again throughout blowout to tame texture.  Then, lightly mist on again before and during for flat ironing then if needed, as a final glossy mist to finish.  Dial this usage up or down depending the amount of hair and its texture.  P2 BrilliantHair can be universally used but apply more sparingly on baby fine, sparse hair.

Reformulated to be Silicone Free and Vegan, P2 by Philip Pelusi BrilliantHair contains the latest innovations in naturally derived chemistry to replace those Silicones and other “Franken Chemicals”.  When we originally created P2 BrilliantHair, it was formulated in an era when “Silicones” were not yet moving into the regulatory and marketing-adverse spotlight.  Whereas this revamped P2 BrilliantHair is a new Silicone-free “clean and compliant” product that conforms to current regulatory issues. 

P2 BrilliantHair delivers the same incredible product functionality everyone has come to know and love in our original formula.  And because of this formula update, we are able to achieve over-the-top heat styling, sun and anti-color fade protection.  Zero hold, this product allows the hair to swing and stay moveable perfect for this trend.

P2 BrilliantHair has been updated with Organic Baobab Seed and Jojoba Oils to hydrate, creates lustrous shine and provide heat protection and frizz reduction.  We choose the finest cold-pressed oils,meaning they retain nutritional value while still feeling light on the hair.

We also added the latest biotech-derived ingredient, Hemisqualane as a key source of antioxidants beneficial to hair color preservation plus moisture and increased shine.  Historically based on animal sources, this Silicone replacement is strictly vegan in that it is derived from biotech plant sources.

Additionally, our Hydro Charged Pelusi Ceramide Complex also joins the silicone-free P2 BrilliantHair ingredient listing for top notch color protection.  This universal-texture complex of plant derived ceramides mimics the ceramides (known as lipids) found between cuticle layers.  It helps seal each cuticle layer to each other and to the cortex helping seal in color molecules below.  This proprietary mixture strengthens, hydrates, helps protect color and creates shine

Plus, Tomato Fruit Extract helps fortify hair with vitamins and minerals including Calcium, Iron, Magnesium, Phosphorus, Potassium, Zinc, Copper, Selenium, Vitamin B6, B12 and Folate (a form of Vitamin B9).  Tomato Fruit Extract is also rich in antioxidants Vitamins A, C and E that help protect hair strength and chemically and color treated hair.

Reflecting today’s consumer multi-task ingredient wishes, Philip Pelusi formulas continue to be Sulfate Free, Paraben Free, Formaldehyde Free, Silicone Free, Mineral Oil Free, Retinyl Palmitate Free, Coal Tar Free, Oxybenzone Free, Hydroquinone Free, Triclosan Free, Triclocarban Free, PEG-Free, Dioxane-Free, Synthetic Dyes Free, GMO Free, Silicone Free, Cruelty Free and never tested on animals.

To see all Philip Pelusi Trend Alerts go to Trend Alerts (busystylist.com)