by Nikki B. ~ Product Education Director
If you know who Captain Kirk is and remember The Starship Enterprise, then you also most likely remember this expression, “Shields Up Mr. Sulu!” Or in Star Wars, the Millennium Falcon’s Deflector Shield. If so, this is exactly how Philip’s Tela Fiber Restore Pelusi Plex works in our beloved Tela Beauty Organics by Philip Pelusi Color Lock+! Let me explain.
Healthy, non-chemically or non-color treated hair has a natural shield around it. This natural “force field” helps shield the hair from fadage, moisture loss and to some degree heat damage. But once hair has been chemically or color treated, this shield breaks down. This is true even if the chemical or color service has been responsibly. This weakened hair means its internal structure has been compromised. Meaning its bonds or links are broken or damaged. This can also happen due to aging, heat and even the environment i.e. the sun.
And not to make too many analogies, but this is akin to C-3PO telling Han Solo, “Sir, we just lost the main deflector shield.” We do not want this happening to the hair. In other words, hair’s natural shield is now vulnerable to other attackers (heat, water, chemicals, color) that will further breakdown the hair fiber. This also means hair looks and performs like compromised or damaged hair. It loses luster, feels rough and dry, and does not style well.
Fiber Restore Pelusi Plex, the cornerstone ingredient in Philip’s Tela Color Lock+, helps restore this shield as it strengthens hair’s internal structure up to 3x’s more than that of untreated hair. How? Its small molecule structure is designed to penetrate deep into the cortex creating new hydrogen and ionic bonds that help strengthen hair fiber similar to the levels in virgin hair a.k.a. it helps rebuild this shield. Not permanently, nothing can do that, but with repeated use Tela Color Lock+ creates an environment for the hair to act, look and perform like healthy hair.
Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since water is the #1 color fader. Fiber Restore Pelusi Plex significantly reduces leakage of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair. This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.
One last note is how Fiber Restore Pelusi Plex’s benefits also improve the condition of the hair. This oxidative shield also works to buffer the oxidative footprint of the hair color during application. Less damage is done so the hair looks better afterwards. Also because of its action in creating new hydrogen and ionic bonds this by default helps renew the condition of the hair improving strength, shine, and performance! Who needs Mr. Sulu!? Warp speed ahead Mr. Pelusi!
